What We Do & How We Can Help You

We work with our clients, drawing on both our research and education work, to help both strategically and tactically

Due Diligence

Deep Analysis offers valuable buy-side assistance in the due diligence that plays a crucial role in software mergers and acquisitions (M&A). Drawing on our extensive expertise and analytic skills, Deep Analysis can create a neutral third-party Product Evaluation to augment an acquiring company’s technical due diligence. Our Product Evaluations provide an unbiased appraisal of the claims and condition of the target company’s product, as well as a SWOT report detailing competitive threats and disruptors. It’s a key part of developing a successful integration strategy that ensures the continued success of the combined company.

Technical due diligence for the target company’s software development processes, infrastructure, architecture, and technology stack is typically assigned by the acquiring company to executives at the target company and verified by third-party software. IP investigations are typically carried out by attorneys. Deep Analysis can provide further assistance in those areas on a case-by-case basis.

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Our Product Evaluations provide an unbiased appraisal of the claims and condition of the target company’s product…

Deep Analysis has access to expertise and specialized resources that you may not have in-house…

Competitive Intelligence

Your company can gain a significant advantage by hiring an outside consultancy like Deep Analysis to support your competitive intelligence requirements.

Deep Analysis researches and creates competitive intelligence battle cards, which typically include a detailed analysis of the competitor’s strengths and weaknesses, along with insights into their product offerings, pricing strategies, and sales tactics. As an independent consultancy, Deep Analysis has access to expertise and specialized resources that you may not have in-house, so you’ll get more comprehensive and accurate competitive intelligence. The battle cards we create will equip your sales team with the information they need to be competitive and win deals.

Entering New Markets

Identifying new markets is vital for companies to succeed and grow. As an independent analyst firm, Deep Analysis can provide significant value to your company by researching and identifying new markets – vertical or regional – that are right for your business. We bring an outside perspective, industry expertise, and analytical skills to the table that may not be readily available in-house.

Deep Analysis can help you evaluate your current market position and identify new opportunities to leverage your strengths. We can conduct market research to identify emerging trends and customer needs as well as potential gaps in the market that your company can fill. We can also develop a strategy for your company to enter and succeed in those markets. Our analysts will:

Provide guidance on the most effective marketing and distribution channels to use

Identify key competitors

Provide insights on the new market’s regulatory environment

Help determine the resources needed to successfully enter the new market, including the necessary investment, staffing, and infrastructure

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Let Deep Analysis help your company make informed decisions that lead to growth and profitability while minimizing risks and potential missteps.

Deep Analysis regularly helps position our clients as thought leaders in their markets through co-branded white papers, webinars, and conference sessions.

Buyer Education & Market Visibility

Educating customers about topics related to your market space can provide significant value to your business and increase customer loyalty. Deep Analysis regularly helps position our clients as thought leaders in their markets through co-branded white papers, webinars, and conference sessions.

White papers are a powerful way to share thought leadership, but many companies lack the internal resources to produce effective ones. Commissioning Deep Analysis to write a co-branded white paper that you can distribute in your market can help you foster increased brand awareness, customer loyalty, and ultimately, increased sales. These are just some of the benefits of a white paper:

Provides your customers with valuable insights and unique perspectives on industry trends and best practices

Can help differentiate your company from competitors

Positions your company as a leader in the industry

Gives your customers a valuable resource they can refer to repeatedly, further cementing your position as a reliable source of information in the industry

You can also call on Deep Analysis to provide speakers for your conferences, and our analysts are available to prepare and present thought leadership presentations for webinars.

Providing custom insight into new trends and opportunities to grow your business

We can also help guide your development and product launches in addition to delivering competitive insights to position your company, product or service for rapid growth.

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Tactical Services

Go-To-Market Messaging Reviews (Sanity Checks)

Event Presentations & Keynotes

Thought Leadership Reports

Business Value Calculators

Videos & Infographics

Report Licensing

Workshops

Webinars

Strategic Consulting

Emerging Technology Opportunities

New Geographic Expansion

Customer/Buyer Analysis

Competitive Intelligence

Strategy Days

M&A Advisory

We provide deep expertise and actionable guidance in the business technology world. In fact, most of our projects begin with talking to customers and users of your technology and truly understanding why they buy (or don’t buy) your products and services. We also spend time understanding your company, the products, and your ambitions.

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Work Intelligence Market Analysis 2024-2029