What Citrix has done well is to build a niche for itself, targeting workers and enterprises that leverage multiple, fragmented applications and products, and delivering a platform that can intelligently unify otherwise awkward situations.
K2 is a well-established company with a strong track record in wide deployments of digital process automation. The company was early to embrace low-code approaches and has a deep bench of partnerships with document-centric vendors across capture, document, and web content technologies.
Project Cortex is a significant move by Microsoft to essentially pivot its content management functionality into a knowledge management application. Though only time will tell how successful this shift is, in our opinion it’s a good move for the company.