The Team

Alan Pelz-Sharpe


Alan has over 25 years of experience in the IT industry, working with a wide variety of end-user organizations like FedEx, The Mayo Clinic & Allstate and vendors from Oracle and IBM to startups around the world. Alan was formerly a Partner at The Real Story Group, Consulting Director at Indian Services firm Wipro, Research Director at 451 and VP for North America at industry analyst firm Ovum. He is regularly quoted in the press including the Wall Street Journal and The Guardian and has appeared on the BBC, CNBC, ABC as an expert guest.

Connie Moore

VP & Principal Analyst

Prior to Deep Analysis, Connie was Senior VP of Research at Digital Clarity Group, where she focused on CX technologies and VP and Research Director at Forrester Research for more than 20 years, where she drove innovative dialog among marketing, business and IT executives about business transformation while managing Forrester’s acclaimed business process and content/collaboration research teams. Connie is widely recognized and respected throughout the world for her forward looking and groundbreaking research in BPM and information management. In recognition of her many contributions, Connie received the highly coveted Marvin Manheim Award from the Workflow Management Coalition (WfMC) for thought leadership in business process management, case management and workflow. She is also former director of AIIM International. Connie holds an MBA from George Washington and a BA from East Carolina University.

Kashyap Kompella

Strategic Advisor

Kashyap Kompella is the founder and CEO of rpa2ai, a global industry analyst firm focusing on automation and artificial intelligence. Kashyap has 20 years of experience as a hands-on technologist, industry analyst and management consultant. Kashyap advises large organizations on technology strategy, implementation road maps, and vendor selection. Prior to rpa2ai, Kashyap was a research director at Real Story Group, senior advisor at Information Services Group and practice head at Wipro. Kashyap is widely recognized as a thought leader on emerging technologies and has been quoted by the media, including the BBC, Quartz, Economist, Mint, Guardian, Forbes, Nikkei Asian Review, eMarketer, CMSWire, KMWorld, EContent and SearchCIO. Kashyap has been a judge for EContent 100, a list of the Top 100 companies in the digital content industry. Kashyap is the author of the forthcoming book “Future Tense: IT Services in the age of automation and AI”.

Apoorv Durga, Ph.D.

Strategic Advisor

Apoorv has extensive implementation, research and advisory experience in several Enterprise Software products and technologies. As a Research Director with Real Story Group, Apoorv was responsible for setting and executing the agenda for several of RSG’s in-depth research studies. These include Enterprise Content Management (ECM), Cloud File Sharing, Enterprise Portals, Enterprise Mobile Technologies, Web Content & Experience Management (WCM) Customer Experience, and CRM.

some cool facts

Numbers speak for themselves

Years of Experience
Research Notes