Today content and process technology vendors are simply waiting for customers to ask them for Blockchain, but I don’t think that is going to happen as many of those customers are already playing with, and in some cases implementing, Blockchain all by themselves without reference to their legacy ECM or BPM vendor technology suppliers. We have already seen this happen in Government Departments, Supply Chain firms, Healthcare, and Financial Services.
The first thing to note is Salesforce is no longer trying to compete with IBM Watson. Rather than leading with AI as a broad solution, Salesforce has baked Einstein into its core offerings very tactically. Instead of touting complexity and power, Salesforce is delivering its AI, with easy to use interfaces and rather than requiring a specialist data scientist to set it up, Einstein can be configured by Salesforce administrators. In the same vein, the outputs of the 35 different AI modules that Einstein runs today are equally simple to digest and leverage. At Deep Analysis we like the approach of small tactical modules baked into service offerings that are easy to use.