Most of the process automation vendors are still having that same business applications conversation with prospects and customers. With the exception of Pega, and to a certain extent Appian, they are no further along on delivering packaged solutions than they were three to five years ago. Why this long fascination with out-of-the-box process applications? It’s because an application sale is much quicker, easier, and potentially more lucrative than a platform sale, which takes much longer to close and involves selling to multiple stakeholders. Selling business applications also gives the process automation vendor much greater competitive differentiation in its target markets.