Mature Markets Create Innovation Tipping Point’s
A common perception in the industry is that technology markets are linear. That markets follow the ‘Crossing the Chasm’ route, which takes them from innovators and early adopters to laggards.
A common perception in the industry is that technology markets are linear. That markets follow the ‘Crossing the Chasm’ route, which takes them from innovators and early adopters to laggards.
We have been ongoing about innovation (or the lack of it) for some time now. And though there is no question that the process and content industry is slow to move, and typically lacks that creative spark, there are glimmers of hope. Over the past year, we have taken close to 200 briefings, and if …
Advent doesn’t start yet so it’s not too late to get a ‘bah humbug’ piece published in 2019… so here goes. This past year at Deep Analysis we have taken almost 150 briefings with technology vendors, some great, some ok, some terrible, but nevertheless all interesting. Analysts have long been trained to hold back and …