Google Cloud Next; from cost management to value creation
Google’s cloud business – encompassing everything from computing power to desktop productivity – has suffered an identity crisis throughout its life. For a company that generates an overwhelming amount of its revenue through services outside the cloud business (92% as of Q4 2021), the cloud side of its business seemed to have little direction other than the promise of cost reduction to prospective customers. With this week’s global “Cloud Next” conferences, Google is signaling that it now sees the creation of value as the way to power its next growth phase.