It seems like every week; a technology vendor tells me how their AI product will free workers from mundane jobs and enable them to do more exciting work. And, every week I respond the same way (though sometimes more diplomatically) ‘that is not true.’ As AI works its way through blue-collar jobs, lower-paid white-collar jobs and now into higher-paid professions, that sales pitch that falls flat. In theory, AI automation could free workers from the mundane and create new and more exciting jobs. But in reality, that will seldom happen, workers are made redundant.
This past week OpenText announced a partnership with Google Cloud (GCP), that announcement lifted OpenText’s share price to his highest ever level. At first blush, the excitement seemed odd, as frankly, everyone has a partnership with Google, Amazon, and Microsoft. Working to unpack the real relevance of this deal for both OpenText & Google reveals an intriguing partnership strategy.
Today content and process technology vendors are simply waiting for customers to ask them for Blockchain, but I don’t think that is going to happen as many of those customers are already playing with, and in some cases implementing, Blockchain all by themselves without reference to their legacy ECM or BPM vendor technology suppliers. We have already seen this happen in Government Departments, Supply Chain firms, Healthcare, and Financial Services.