Those who know me well will know that I’m a massive public transport nerd outside my weekday life. Avoid me at parties, but specifically because I’ll end up talking about this. It’s not the trains. It’s more about networks and their interconnectivity, how these networks have grown over time, often through accident rather than design, and how their development tracks against our collective social history.
Genie is the culmination of at least a decade’s worth of incremental progress building on top of the core CRM product through both organic development and a significant volume of acquisitions (of relevance here includes ExactTarget, Krux, Mulesoft as the most significant, at the head of a much longer list).