Some vendors we speak with think that the market for ECM is close to the saturation point. At Deep Analysis we believe that is only half true. Yes, the customers traditionally targeted by ECM vendors have little appetite for major rip-and-replace projects, but there are many other untapped markets that have little to no awareness of what ECM is, what it does, and how it may be of value to them. This Analyst Brief is for forward-looking ECM vendors, service providers, and partners that are ready to explore these markets.