Business stakeholders, technologists, and marketers each have a stake in delivering digital transformation success. But, depending on the firm’s sector and its C-suite leadership, digital transformation projects will most likely be seen through one of two lenses: customer experience (CX) or operational excellence (OPEX). Limiting the scope to one focus is a mistake. Large-scale digital transformation projects should address both perspectives, and project teams must tap into both skill sets. Successful initiatives will combine a rich mix of business stakeholder experience, technology expertise, and marketing insights, coupled with deep skills in customer experience and operational excellence.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.

Work Intelligence Market Analysis 2024-2029