“When you track users both on your site and once they leave it, that accumulated data becomes very valuable indeed,” Pelz-Sharpe said. “Therefore, there is an argument that the services are not free at all, you pay through your loss of privacy. … We all know that when we join social networking platforms, we are giving up something in return. Few understand how much they are giving up or the extent to which they are tracked.” Pelz-Sharpe said that while the lawsuits may be too late to make the market more competitive, they may raise awareness among consumers and create increased calls from the public for big tech companies to change their business models.
Meanwhile, yet another new AI vendor, Alkymi, emerged from stealth at the beginning of 2020 with $5 million in seed funding and a product, Alkymi Data Inbox, that automatically extracts data from business emails and documents. Alkymi Data Inbox “tackles the problem of complex data and content within email inboxes,” a big challenge as email boxes are typically locked silos, said Alan Pelz-Sharpe, founder and principal analyst at Deep Analysis.
To explain the Deep Analysis framework, one can imagine that particularly in today’s decentralized world, there is a need to automate as much as possible. For the sheer volume of information and data scattered across locations, mean manual curation is essentially impossible.
Uncovering metadata and tagging content used to be a very manual activity, but much of that can now be automated by AI, said Alan Pelz-Sharpe, founder and principal analyst at Deep Analysis.
“The value derived from enterprise applications and digital transformation technology platforms such as business process management [BPM], [customer relationship management] CRM, and robotic process automation (RPA) is heavily reliant on the availability of actionable structured business information,” said Carl Hillier, senior research director at Deep Analysis, a process management advisory service.
“Acquia is not trying to unseat them; they’ll never unseat them,” Pelz-Sharpe said. “But what they want to be is the credible third option, and I think they’ve done way better than anyone thought they would.”
Microsoft’s advancements in object captioning will help automate managing rich media assets and enrich metadata significantly, Pelz-Sharpe said.
“Take state and local governments, for example. They process a lot of stuff where the data is stored in a repository, but it’s surrounded by a lot of manual, low-lying, annoying, costly tasks that can be automated for RPA,” Pelz-Sharpe said.
COVID and the resulting increase in the remote workforce are compelling organizations to rethink their physical mail dependence. If organizations are to remain competitive, they must rapidly align their business operations to the current business landscape.
But they come with a price. These tools generally run in an unsupervised coding environment, making it difficult, if not impossible, to find out how or why it created something. In some applications, these systems could create ethical and legal problems, Pelz-Sharpe said.