Alan Pelz-Sharpe, the founder of Deep Analysis, an industry analyst firm focused on innovation and disruptive technologies, states “AI & ML is used in one form or another by virtually every company today, whether they know it or not. Though technology can bring great advances, it comes with many challenges and risks. Many firms are starting to get to grips with challenges in AI, few have considered the external challenges of malicious actors using AI and deepfake techniques to defraud or damage them.”