Salesforce’s first foray into robotic process automation follows a major RPA acquisition by competitor Microsoft in May 2020 and remedies a weakness for Salesforce, which has lacked advanced automation capabilities, said Alan Pelz-Sharpe, founder and principal analyst at Deep Analysis. Servicetrace is a good fit for Salesforce, as their applications by default involve users undertaking a lot of repetitive tasks, and developers that build on the Salesforce platform often use third-party RPA tools. Alan Pelz-Sharpe Founder and principal analyst, Deep Analysis

“Servicetrace is a good fit for Salesforce, as their applications by default involve users undertaking a lot of repetitive tasks, and developers that build on the Salesforce platform often use third-party RPA tools,” Pelz-Sharpe said. “Salesforce will be in a position to bundle this into their platform and most likely also offer it at a very low cost.”