“Box Hubs is a good new product for Box,” he said. “The key to understanding its value is that end-user teams or groups can essentially curate their own relevant data sets, and then leverage Box AI to automate some of the work involved in summarizing and searching.”

It makes sense for Box to focus its AI on users’ daily workflow needs, but Pelz-Sharpe said the vendor would be wise to apply AI to enterprises’ years of stored content as well. “We would like to see Box utilize AI services more on the back-end repository as years of content accumulation — much of it now redundant — could benefit,” he added.

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