Google’s partnership with Automation Anywhere makes sense, said Alan Pelz-Sharpe, founder and principal analyst at Deep Analysis.

One way to look at RPA is the reincarnation of macros, he said; it’s the low-code, no-code ability to automate repetitive tasks.

For Google, the partnership with Automation Anywhere will lead to a focus on common back-office administrative tasks, before building out bots that can tackle similar tasks within specific industry verticals, he said.