iRobot is a natural extension to Amazon’s existing home products, including Ring, Alexa and its general smart home ambitions, said Alan Pelz-Sharpe, founder of consulting firm Deep Analysis. Bringing in iRobot also adds a customer base of 30 million users, he said.

“In theory, at least, it will make Amazon the most extensive and preferred option for smart home automation, taking it beyond Google,” Pelz-Sharpe said.