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While enterprises are using more machine learning and AI technology in prepackaged and pre-trained forms — often embedded in standard business applications — a big market remains for custom-built, company-specific AI applications, said Alan Pelz-Sharpe, principal analyst and founder of Deep Analysis. With its acquisition of Zepl, DataRobot is trying to meet the challenge of organizing, coordinating, managing and to some degree automating the work of data scientists who build these custom AI applications, Pelz-Sharpe said.

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