For those choosing inaction, on the other hand, Alan Pelz-Sharpe, founder of analyst firm Deep Analysis warns, “In a world of simple to access and use tools to doctor images, it’s all too easy to defraud. The risk and regularity of this kind of fraud is likely low today, but it will certainly increase substantially over the coming years.”

So while all may be quiet for the moment, the cost of inaction may be high. “In all likelihood, few if any insurance firms have addressed this growing concern. Yet it should be a priority for them as once this takes off — and it will, and it will be hard to stop,” said Pelz-Sharpe.