Enterprises focus far too much on simply doing things faster and cheaper, according to Alan Pelz-Sharpe, founder and principal analyst at Deep Analysis. And when AI is used as a blunt force tool for this kind of project it will almost always fall short, he added. “AI when used correctly is similar to RPA (Robotic Process Automation),” Pelz-Sharpe said. “With RPA you can automate repetitive tasks. With AI you can automate human tasks at scale.”