Those who have been around a while in this industry know that sales often grow fastest in the toughest of times, as efficiencies need to be made and costs saved. Even so, there is always an on-ramp and readjustment to remind and educate buyers and investors alike that to save money, you need to invest in the right places to make the necessary changes.
Driven largely by the rise in popularity and similarly huge valuations of RPA (Robotic Process Automation), there is the impression that PTM and RPA technologies are tied at the hip. Indeed, RPA projects are likely to be far more successful if the business analysts involved in those projects make use of PTM tools. But that is only part of a much more complex story.
If we were to believe the industry hype, a firm like Gimmal would not be in growth mode. Instead, it would be weathering a storm of big brands like Microsoft, Box, Dropbox & Amazon essentially commoditizing their markets. In reality, though, as we have loudly proclaimed regularly in our research, information management is complicated and hard to do well, indeed in a world of more and more information and increased regulation, the challenges grow more significant by the day.
2020 has been a year of misery, economic crisis, hardship, political upheaval, and of course, COVID 19. So we want to close this year out with a positive, socially distant, and safe celebration of our industry. To that end, we will soon be launching our Innovation Index Report; in this report, we highlight the technology vendors that have stood out and moved the needle for us.
COVID-19 has turned the world upside down, changing the lives of individuals and deeply impacting how businesses, governments, and even countries operate. The closest equivalent is how 9/11 changed the world. But the permanency of changes from this pandemic could be even more pervasive than those caused by 9/11.