Few saw the potential impact that RPA would have on the market, though many practice a form of revisionism to claim that they did. The fact is that most ‘experts’ saw RPA as a flash in the pan that would have little impact on a mature, stable, and lucrative BPM market. The experts were wrong; …
Software companies, and analysts alike, love to come up with unique product positions, and categories, that enable them to stand out from their competition. Put a bunch of related capabilities together in a box and give it a catchy name. Hey, presto! Congratulations, you just invented a new market and, guess what, you’re the King.
Even though analysts need to label and sort enterprise technologies into neat silos, this practice has always been of limited value. As it often makes navigating a buyer toward the right product for their needs much harder than it should be.
