It seems like every week; a technology vendor tells me how their AI product will free workers from mundane jobs and enable them to do more exciting work. And, every week I respond the same way (though sometimes more diplomatically) ‘that is not true.’ As AI works its way through blue-collar jobs, lower-paid white-collar jobs and now into higher-paid professions, that sales pitch that falls flat. In theory, AI automation could free workers from the mundane and create new and more exciting jobs. But in reality, that will seldom happen, workers are made redundant.
“Overhauling and modernizing legacy web and commerce systems, particularly those with multiple geographies, products and sites is very difficult indeed,” Pelz-Sharpe said, adding that the Adobe products aren’t the problem, but rather the free-form evolution of a company’s legacy web CMS that can’t just be quickly ripped and replaced. “Web content provides unique challenges as it is, not so much in the form of files; rather, it is made up of strings, links and items of data that have to be assembled dynamically.”