Digital Transformation
Those who know me well will know that I’m a massive public transport nerd outside my weekday life. Avoid me at parties, but specifically because I’ll end up talking about this. It’s not the trains. It’s more about networks and their interconnectivity, how these networks have grown over time, often through accident rather than design, and how their development tracks against our collective social history.
Unlike the past two years’ flurry of game-changing product announcements such as Box Sign, Box Shield, Box Governance, and Box Shuttle, Box Works 2022 was short on “new” and long on “we’re now in GA with all the stuff we said we would do”. This will be good news for Box’s enterprise license customers who seem eager to deploy the new tools.
Genie is the culmination of at least a decade’s worth of incremental progress building on top of the core CRM product through both organic development and a significant volume of acquisitions (of relevance here includes ExactTarget, Krux, Mulesoft as the most significant, at the head of a much longer list).
There is no shortage of opportunities for organizations and suppliers to identify those moments and create potentially significant value for each. Managing the data-heavy requirements of the AI to enable them, along with governance structures to ensure their efficacy in operation – not forgetting their accuracy in the outcome – remains a challenge.