cx

Innovation – A call to action!

We have been ongoing about innovation (or the lack of it) for some time now. And though there is no question that the process and content industry is slow to move, and typically lacks that creative spark, there are glimmers of hope. Over the past year, we have taken close to 200 briefings, and if …

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adobe document cloud

ECM 2.0 – Adobe Document Cloud….

Adobe is best known for its Experience & Creative Cloud businesses. For over the past decade, it has become the dominant force in Customer Experience Management, the go-to technology brand for digital marketing and digital creation. What gets lost, it’s even painful to find it on the Adobe website, is another cloud altogether, the Adobe Document Cloud. It’s the least sexy of the clouds but in our analysis the most important.

The impending collision of Mar & Tech

Recently I spoke at the inaugural MarTech Conference in Delhi, and both the excellent presentations and the many off the cuff conversations led me to be a bit concerned about where this market is heading. MarTech is a term that has been used for a few years now, and simply connotes the merging of marketing …

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Cisco – Reinventing the Customer Experience

First, let’s put Cisco into context. Cisco is a giant with over 60,000 partners generating 85% of its revenue. Technology firms that sell through partners historically had a hands off approach to the customer experience (CX), as managing the customer is considered the partners job. Over the past few years this analyst has seen first-hand the enormous disconnect that such an approach to CX can generate. In a nutshell, the tech firm thinks the customer loves them (after all they spend money on their licenses and products), but in reality the customer loathes them, as nothing works as promised, and they are left to pick up the pieces and sort the mess out themselves.