Advent doesn’t start yet so it’s not too late to get a ‘bah humbug’ piece published in 2019… so here goes. This past year at Deep Analysis we have taken almost 150 briefings with technology vendors, some great, some ok, some terrible, but nevertheless all interesting. Analysts have long been trained to hold back and …
Dialectic – The tension or opposition between two interacting forces or elements Technology vendors cannot resist telling industry analysts that they replaced their rivals (Documentum, IBM, SAP, etc.) at a new client. Rarely are those bold assertions true. In the vast majority of situations, the new vendor is now running alongside their rival. Rather than …
The dialectic of buyer & seller technology conversations Read More »
We are currently finalizing a new report on Enterprise Blockchain. This research has allowed us to spend time looking at the market globally, its trajectory, and its potential value. It has also allowed us to talk to both vendors and users of Blockchain to understand and codify the core use cases. There have been some …
But the dark horse seems to be Oracle, who have quietly yet steadily creeping up on the inside track. It started innocuously enough with the release of the Oracle Blockchain Platform in late 2018. At the time it seemed like a ‘me too’ response to SAP & IBM and went largely under the radar. But in 2019 things appear to have changed, and the foot is firmly on the accelerator with the release of Blockchain SaaS applications and a slew of accelerators and tools to quickly onboard clients.
This month we launched our first Enterprise Blockchain Market Forecast. In it, we detail how the market is shifting away from the stealthy and steady growth of Blockchain infrastructure into the world of business applications. The biggest surprise in the report is something that is hiding in plain sight, as from nothing the Enterprise Blockchain market is already in 2019, a $2.9B market, one that is set to grow to over $12B by 2024.
Though under-reported at the time, Salesforce (one of the largest enterprise software firms) made a set of announcements this year regarding Blockchain. On the surface, the announcement of a low code development tool on the Salesforce Lightning platform called unsurprisingly ‘Salesforce Blockchain’ is insignificant.
Here is our research agenda for the coming year – it may change and will certainly be updated but hopefully this provides you some insight into what we are working on. As always if you have any suggestions or feedback reach out as we want to be sure our work is relevant, timely and of value!
Today content and process technology vendors are simply waiting for customers to ask them for Blockchain, but I don’t think that is going to happen as many of those customers are already playing with, and in some cases implementing, Blockchain all by themselves without reference to their legacy ECM or BPM vendor technology suppliers. We have already seen this happen in Government Departments, Supply Chain firms, Healthcare, and Financial Services.
