Matt Mullen

Redwood Tree

Dreamforce 2022: Salesforce summons Genie to enable its real time, customer data wishes

Genie is the culmination of at least a decade’s worth of incremental progress building on top of the core CRM product through both organic development and a significant volume of acquisitions (of relevance here includes ExactTarget, Krux, Mulesoft as the most significant, at the head of a much longer list).

Common Tern

Moments of Action; applying AI to the tasks that matter

There is no shortage of opportunities for organizations and suppliers to identify those moments and create potentially significant value for each. Managing the data-heavy requirements of the AI to enable them, along with governance structures to ensure their efficacy in operation – not forgetting their accuracy in the outcome – remains a challenge.

Transamerica Pyramid, San Francisco CA

Standing up isn’t easy: Industry Verticalization of AI

A significant decision along the path from interesting to useful is where AI technology’s application hits the industry verticalization challenge. Lawyers want AI specific to their legal practice; healthcare insurance providers need AI that understands the complexity and details of healthcare insurance etc. For a technology vendor, the need to meet the requirements of a …

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