Software companies, and analysts alike, love to come up with unique product positions, and categories, that enable them to stand out from their competition. Put a bunch of related capabilities together in a box and give it a catchy name. Hey, presto! Congratulations, you just invented a new market and, guess what, you’re the King.
AI has become such a common term it would be easy to think that the addition of a little AI can improve everything. The reality is that no organization ever became more successful by going out and purchasing a ‘bucket load of AI.’ AI does not have any intrinsic value until it is applied to a specific business problem.