Apoorv

Salesforce Einstein a pragmatic approach to AI

The first thing to note is Salesforce is no longer trying to compete with IBM Watson. Rather than leading with AI as a broad solution, Salesforce has baked Einstein into its core offerings very tactically. Instead of touting complexity and power, Salesforce is delivering its AI, with easy to use interfaces and rather than requiring a specialist data scientist to set it up, Einstein can be configured by Salesforce administrators. In the same vein, the outputs of the 35 different AI modules that Einstein runs today are equally simple to digest and leverage. At Deep Analysis we like the approach of small tactical modules baked into service offerings that are easy to use.

Cisco – Reinventing the Customer Experience

First, let’s put Cisco into context. Cisco is a giant with over 60,000 partners generating 85% of its revenue. Technology firms that sell through partners historically had a hands off approach to the customer experience (CX), as managing the customer is considered the partners job. Over the past few years this analyst has seen first-hand the enormous disconnect that such an approach to CX can generate. In a nutshell, the tech firm thinks the customer loves them (after all they spend money on their licenses and products), but in reality the customer loathes them, as nothing works as promised, and they are left to pick up the pieces and sort the mess out themselves.

Alfresco Software: Flying High in the Back Office

This week my colleague, Alan Pelz-Sharpe, and I spent time with Alfresco at its annual analyst event. The product updates and customer examples were interesting, and the talk turned downright compelling when CTO, founder and visionary, John Newton, took the stage to describe how AI will remake content and process automation, freeing workers who are …

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Connie Moore joins Deep Analysis

Deep Analysis is truly delighted to announce that today, Connie Moore has joined our team. Connie is an industry analyst legend, having spent over 20 years leading research at Forrester, before moving to on to become Senior VP of Research at DCG in 2014. Connie’s research spans many facets of content and process management from CX …

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