Adobe Documents its GenAI Advances

by:
last updated:
Adobe Digital Assistant

Adobe Documents its GenAI Advances

by:
last updated:

Adobe has always been seen as an outsider in document management and automation, running somewhat parallel but separate from the core; it doesn't fit neatly into traditional, if outdated, analyst silos.

One of the benefits of not being tied to analyst-defined tech categories is you have a chance to spot the dark horses, the hiding-in-plain-sight disrupters. On a recent briefing with Adobe, I was struck by how their recent AI assistant updates to Reader & Acrobat may be one such disrupter. Everybody knows Adobe; everybody uses their products; consider that over 400 billion PDFs were opened in Acrobat last year. You take notice when Adobe expands its capabilities in the ubiquitous Acrobat platform, as in this release, with generative AI providing the ability to merge, analyze, and summarize information across multiple long-form documents and provide real-time suggested changes to address others’ feedback. It automatically formats the output into formats optimized for sharing in reports, emails, or presentations. This all builds on the work undertaken for Liquid Mode (a 2022 Deep Analysis Innovation Award-winning product).

In the demo I was given of this new AI Assistant, the results were impressive, and considering this is LLM agnostic and designed to work securely with your organization’s documents, it’s impressive. We have taken countless briefings and participated in numerous demos from vendors, showing us how they can do the same with PDFs over the past couple of years. And therein lies the problem for those vendors: Adobe is now starting to bundle this stuff in for free. Furthermore, they have plans to do much more soon.

Adobe has always been seen as an outsider in document management and automation, running somewhat parallel but separate from the core; it doesn’t fit neatly into traditional, if outdated, analyst silos. It’s not seen as a document management or IDP vendor but as a partner. In part because Adobe gives top billing and, at times, exclusive billing to its marketing and creative-focused products, and in part because Adobe is seen as providing a feature/function rather than an enterprise solution. It’s time to reconsider that standing, and we have thought about that for a long time now; check our blog in 2021. The enduring puzzle, particularly in a world of Gen AI, is that one can understand and embrace Adobe’s success with its creative suite of products, and digital marketing certainly makes for sexy and impressive use cases. Still, the Document Cloud side of Adobe’s business has the potential to be much bigger, less showy for sure, less exciting, certainly, but extensive nonetheless. Adobe Document Cloud flies under the radar and unintentionally, perhaps grows by stealth, and this latest release is evidence of that. It’s good stuff and should be embraced by anyone with an Acrobat Pro license. Still, it’s not such great news if you are one of the many small vendors trying to plug the Adobe gaps in sectors such as Legal, Government, or Healthcare, as they are not so much eating your dinner but potentially denying you a place at the table altogether.

Subscribe to our monthly newsletter

Leave a Comment

Subscribe to our monthly newsletter

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.

Work Intelligence Market Analysis 2024-2029